Editorial bowling.
No marketing fluff.
ExpertBowler is a research-backed editorial publication for bowlers — built without affiliate-farm shortcuts, pay-to-play rankings, or fake expert claims. Authoritative research remains the base. Since July 2026, clearly labelled first-hand experience from recorded, coach-guided lane sessions has added a second layer to our technique coverage.
Nine years. New chapter.
ExpertBowler has covered bowling content since 2017. In 2026, the site entered a new chapter under new ownership — with a refreshed editorial mission and a higher content standard.
Original ExpertBowler
For nearly a decade, ExpertBowler covered bowling balls, gear, and technique content for readers across the US, UK, and Canada — serving bowlers searching for product information and buying guidance.
- Bowling ball reviews and gear guides
- Multi-region readership (US / UK / CA)
- Established domain authority since 2017
The new editorial mission
Under new ownership, ExpertBowler relaunched in 2026 with a sharper editorial mission: research-backed content, transparent process, and a category that's been missing from most bowling websites — tips and technique guides.
- Research-first content from authoritative sources
- Tips & technique cluster (lane reading, ball motion, spare shooting)
- Transparent editorial standards — no pay-to-play
- A first-hand beginner journey built from recorded coaching sessions (since July 2026)
Meet Jeroen Kooij
Publisher & Editorial Director · Beginner Bowler
Jeroen Kooij is the publisher of ExpertBowler. He's not a pro coach. He's not on the PBA tour. He's a publisher with over a decade in product marketing — including four years as account manager for LG monitors, where his job was reading between the spec sheets and filtering marketing fluff from real product value.
He bowled one competitive season himself — enough to know the environment, not enough to claim professional authority on technique. In July 2026 he started again from zero alongside his twin brother Remco, with regular coaching from NOC*NSF Master Coach Jack Edelaar. The sessions are recorded so corrections, mistakes, and breakthroughs can be documented accurately. That work is published as experience, never as expert authority. That's by design. ExpertBowler isn't built around one person's expertise. It's built around editorial process — researching authoritative sources, comparing manufacturer specs, and clearly separating sourced conclusions from what we have actually experienced ourselves.
He acquired ExpertBowler in 2025 because he saw a clear gap: most bowling content online is either pay-to-play affiliate dumps or pro-tier material that doesn't match what real league bowlers actually need.
“Bowling content online is too often pay-to-play. I wanted to give bowlers what I felt was missing — honest information, written by people who actually research the equipment, with no commission-rate-driven rankings.”
The collaborators behind ExpertBowler.
ExpertBowler is run by one publisher, supported by a contracted writer and a freelance designer who handles brand identity and the visuals that tell each article's story on social. Editorial direction, research, testing and publishing decisions are made by Jeroen Kooij.
Livia Moreanu
WriterWriting. Livia writes many of the guides and reviews you read on ExpertBowler, working from our research notes, product data and coaching sessions. She writes through Utopians SRL, a content agency in Romania that ExpertBowler contracts for editorial writing, where she is Marketing Director. She has 8+ years of experience writing digital content for UK and Romanian publishers. Editorial direction and final review rest with Jeroen Kooij.
Hannah
Freelance Designer · Brand & VisualsBrand & visuals. Hannah shapes ExpertBowler's visual identity — from brand consistency across the site to the visual storytelling that goes onto our TikTok, Instagram, and Facebook channels. She translates each editorial article into visuals that tell its story, making complex bowling content easier to engage with at a glance.
How content is built.
Every guide and review on ExpertBowler passes through a structured six-step editorial process before publication.
Topic Selection
Keyword research identifies what bowlers are actually searching for — not what's easiest to monetize.
Authoritative Sourcing
USBC research, manufacturer technical sheets, and Bowling This Month archives form the source base.
Community & Owner Reports
We cross-reference verified bowler reviews from forums (r/Bowling, BowlingForums) and multi-year owner reports on fit and real-world performance.
Editorial Fact-Check
Every article is reviewed against the source materials before publishing — specs, claims, and recommendations.
Source Attribution
Every guide cites its sources at the bottom. Readers can verify what we read and where it came from.
First-Hand Check
Anything we have thrown, worn, cleaned, been measured for, or learned in our recorded coaching sessions is labelled as first-hand — kept separate from sourced evidence so readers can tell experience from research.
What we do first-hand.
Research is the base layer. Since July 2026 there is a second one: recorded coaching sessions that let us document what changes when professional instruction meets two people learning the game in real time.
We are not a testing lab, and we don't pretend to have thrown every ball we write about. What we have done ourselves is labelled and dated, so you always know which part of a review is experience and which part is research.
- Recorded coaching sessions since July 2026. Our editor and his twin brother train with Jack Edelaar — NOC*NSF Master Coach, national coach of the Dutch youth, junior elite and women’s teams from 1986 to 2001 and of the Czech national team from 2007 to 2009. Sessions are recorded from start to finish so lessons on timing, release, shot planning, natural movement, and ball reaction can be traced back to what was actually taught rather than reconstructed from memory.
- A hand measured, a ball drilled. One of us was measured at a pro shop and had a ball drilled to those numbers. Span, thumb fit, and how different a properly drilled ball feels from a house ball are things we can now describe from use instead of from a spec sheet.
- The gear we actually own. Cleaning routines, shoes, bags, and accessories we use ourselves are described from use. Everything else is manufacturer specs, USBC research, and verified owner reports — and we always say which is which.
- Labelled, never inflated. First-hand notes are published as first-hand notes. One session, on one lane condition, by two beginners, does not become a universal verdict.
Jack Edelaar
Qualified as a bowling instructor in 1984, took his B-level certification in 1986, and trained as a physical education teacher in 1987. National coach for the Dutch youth, junior elite and women’s teams from 1986 to 2001, NOC*NSF Master Coach since 2003, national coach of the Czech Republic from 2007 to 2009 and of the Dutch deaf national team from 2016 to 2018. His stated speciality is integrating mental skills into technical actions. His own site is changingexperience.nl.
“The internet is full of people who know. The moment someone says ‘you have to do it this way’, I ask straight back: why do I have to? If there’s no clear answer to that, then maybe you don’t.”
Said during a coaching session with us, August 2026. He is not paid by ExpertBowler beyond the lessons we book like any other pupil, he does not write or sign off our articles, and he read and corrected every quote of his that appears on this site before it was published. What he explains on the lane appears here as a direct quote, attributed, with a link to his own site — and anything he asked us not to publish is not here.
The full methodology — how we evaluate balls, shoes, bags, and accessories, and how our top picks are chosen — is written out on how we test and review.
What we don't do.
We believe transparency is core to trust. Here's what ExpertBowler does not currently do.
The web has enough bowling sites pretending to be expert reviewers. We'd rather say plainly what we are — and what we aren't.
- No testing lab. We don't run one, and we haven't thrown every ball we write about. Most reviews are built on manufacturer specs, USBC research, and verified owner reports. Where we have had a ball in our own hands, we say so explicitly — and where we haven't, we say that too.
- No coach on the payroll. We pay for lessons like any other beginner does. Jack Edelaar corrects us on the lane; he doesn't write, review, or sign off our articles, and no article is presented as coach-approved.
- No tournament results to point to. ExpertBowler is an editorial publication, not a competitive bowling brand or sponsored athlete platform.
- No fake expert claims. Our publisher bowled one competitive season and is now learning the game again from zero, with a coach. Our writers are content specialists, not coaches. We publish that as experience, not as expertise — and we don't pretend otherwise.
What you get instead: an editorial process built on authoritative sources and transparent attribution, plus the first-hand experience we are building session by session — labelled, dated, and never overstated. Both are set out in full on how we test and review.
Our editorial commitments.
The non-negotiables. Every article on ExpertBowler operates under these standards.
No pay-to-play rankings
We don't take payment to position any product higher in our guides — ever.
No commission-driven rankings
Affiliate links exist, but ranking is based on specs, reviews, and editorial assessment — not commission rates.
Source citation on every article
USBC, manufacturer specs, Bowling This Month, and verified community feedback — cited at the bottom of every guide.
Editorial independence
Editorial decisions are made independent of advertiser, sponsor, or affiliate-network input.
Corrections policy
If we publish an inaccuracy, we update the article and note the correction publicly.
Affiliate disclosure
We earn commission when readers purchase through some product links. This never affects our rankings or recommendations.
What our guides are built on.
Authoritative research forms the base. Clearly labelled first-hand coaching experience adds context where the lanes can teach us something the source documents cannot.
Where ExpertBowler is heading.
A long-term editorial publishing system, built one chapter at a time.
- Editorial foundation & site relaunch
- Build out the tips & technique content cluster
- Establish core gear review database
- Document the beginner journey — coached sessions, ball fitting, first-hand gear notes
- Grow social presence (TikTok, Facebook, Instagram)
- Expand affiliate partnerships responsibly
- Editorial team expansion
- Pro shop & manufacturer partnerships
- Coach contributor network
- Digital products — training programs, gear matchers
Follow ExpertBowler.
For new gear reviews, bowling tips, and editorial updates — follow the publication on social.
Start where you need answers.
Three editorial hubs — bowling balls, gear, and pro guides. Each routes into reviews, comparisons, and practical guides for every skill level.