Editorial bowling.
No marketing fluff.
ExpertBowler is a research-backed editorial publication for bowlers — built without affiliate-farm shortcuts, pay-to-play rankings, or fake expert claims. We curate honest content from authoritative sources, for bowlers who want straight answers.
Nine years. New chapter.
ExpertBowler has covered bowling content since 2017. In 2026, the site entered a new chapter under new ownership — with a refreshed editorial mission and a higher content standard.
Original ExpertBowler
For nearly a decade, ExpertBowler covered bowling balls, gear, and technique content for readers across the US, UK, and Canada — serving bowlers searching for product information and buying guidance.
- Bowling ball reviews and gear guides
- Multi-region readership (US / UK / CA)
- Established domain authority since 2017
The new editorial mission
Under new ownership, ExpertBowler relaunched in 2026 with a sharper editorial mission: research-backed content, transparent process, and a category that's been missing from most bowling websites — tips and technique guides.
- Research-first content from authoritative sources
- Tips & technique cluster (lane reading, ball motion, spare shooting)
- Transparent editorial standards — no pay-to-play
Meet Jeroen Kooij
Publisher & Editorial Director
Jeroen Kooij is the publisher of ExpertBowler. He's not a pro coach. He's not on the PBA tour. He's a publisher with over a decade in product marketing — including four years as account manager for LG monitors, where his job was reading between the spec sheets and filtering marketing fluff from real product value.
He bowled one competitive season himself — enough to understand the game, not enough to claim pro-level authority on technique. That's by design. ExpertBowler isn't built around one person's expertise. It's built around editorial process — researching authoritative sources, comparing manufacturer specs, and writing honest reviews for the 80% of bowlers who aren't pros.
He acquired ExpertBowler in 2026 because he saw a clear gap: most bowling content online is either pay-to-play affiliate dumps or pro-tier material that doesn't match what real league bowlers actually need.
“Bowling content online is too often pay-to-play. I wanted to give bowlers what I felt was missing — honest information, written by people who actually research the equipment, with no commission-rate-driven rankings.”
The collaborators behind ExpertBowler.
Editorial direction and visual identity are shaped by two key collaborators — a strategy lead from a content agency in Romania, and a creative assistant who handles brand identity and the visuals that tell each article's story on social.
Livia Moreanu
Editorial Strategy LeadStrategy. Livia leads the editorial strategy at ExpertBowler — aligning brand positioning, content direction, and editorial standards. She's Marketing Director at Utopians, a content agency in Romania, with 8+ years in digital marketing for UK and Romanian publishers (including Charity Accounting Partners, Regreener, and ManvFat). She ensures every guide we publish stays true to the editorial mission.
Hannah
Creative Assistant · Brand & VisualsBrand & visuals. Hannah shapes ExpertBowler's visual identity — from brand consistency across the site to the visual storytelling that goes onto our TikTok, Instagram, and Facebook channels. She translates each editorial article into visuals that tell its story, making complex bowling content easier to engage with at a glance.
How content is built.
Every guide and review on ExpertBowler passes through a structured five-step editorial process before publication.
Topic Selection
Keyword research identifies what bowlers are actually searching for — not what's easiest to monetize.
Authoritative Sourcing
USBC research, manufacturer technical sheets, and Bowling This Month archives form the source base.
Pro Shop Cross-Check
Where available, we cross-reference with pro shop perspectives on drilling, fit, and real-world performance.
Editorial Fact-Check
Every article is reviewed against the source materials before publishing — specs, claims, and recommendations.
Source Attribution
Every guide cites its sources at the bottom. Readers can verify what we read and where it came from.
What we don't do.
We believe transparency is core to trust. Here's what ExpertBowler does not currently do.
The web has enough bowling sites pretending to be expert reviewers. We'd rather be a research-led publication that says what we are — and what we aren't.
- No hands-on product testing. Our reviews are based on manufacturer specs, USBC research, and pro shop feedback — not on bowling each ball ourselves.
- No pro coaches on staff. Our content is research-led, not coach-led.
- No tournament results to point to. ExpertBowler is an editorial publication, not a competitive bowling brand or sponsored athlete platform.
- No fake expert claims. Our publisher bowled one competitive season. Our writers are content specialists, not coaches. We don't pretend otherwise.
What you get instead: a research-led editorial process built on authoritative sources and transparent attribution.
Our editorial commitments.
The non-negotiables. Every article on ExpertBowler operates under these standards.
No pay-to-play rankings
We don't take payment to position any product higher in our guides — ever.
No commission-driven rankings
Affiliate links exist, but ranking is based on specs, reviews, and editorial assessment — not commission rates.
Source citation on every article
USBC, manufacturer specs, Bowling This Month, pro shop feedback — cited at the bottom of every guide.
Editorial independence
Editorial decisions are made independent of advertiser, sponsor, or affiliate-network input.
Corrections policy
If we publish an inaccuracy, we update the article and note the correction publicly.
Affiliate disclosure
We earn commission when readers purchase through some product links. This never affects our rankings or recommendations.
What we read so you don't have to.
The authoritative bowling sources that form the research base for every ExpertBowler guide.
Where ExpertBowler is heading.
A long-term editorial publishing system, built one chapter at a time.
- Editorial foundation & site relaunch
- Build out the tips & technique content cluster
- Establish core gear review database
- Grow social presence (TikTok, Facebook, Instagram)
- Expand affiliate partnerships responsibly
- Editorial team expansion
- Pro shop & manufacturer partnerships
- Coach contributor network
- Digital products — training programs, gear matchers
Follow ExpertBowler.
For new gear reviews, bowling tips, and editorial updates — follow the publication on social.
Start where you need answers.
Three editorial hubs — bowling balls, gear, and pro guides. Each routes into reviews, comparisons, and practical guides for every skill level.